Résumé

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Evymar Rolón

Freelance Digital Marketing & Martech Consultant

A freelance digital strategist based between Hato Rey and Cayey, Puerto Rico, with 12+ years of experience helping brands connect, grow, and measure. I’ve worked with major brands throughout my career, and today I focus on supporting small businesses and creative businesses that want clarity in their digital strategy without losing their essence.

Digital Marketing Strategy | Data Analysis & Reporting | Performance-Driven Campaigns | Email Marketing | Team Leadership & Mentorship | Cross-Functional Collaboration | Workflow & Process Optimization

Account Director
KIS Digital / de la Cruz
2019–2025

  • Managed key telecommunications accounts as a Digital Account Executive.
  • Promoted to Sr. Account Executive in 2020, leading content strategy for one of Puerto Rico’s top financial institutions.
  • Advanced to Account Director in 2021 with responsibilities including:
    • Leading a team of account executives across the financial, gasoline, and automotive sectors.
    • Building high-value client relationships focused on long-term strategic growth.
    • Driving alignment between creative and media teams to deliver cohesive, performance-driven digital campaigns.
    • Overseeing content development, digital media buys, and email initiatives to maximize performance and brand positioning.
  • In 2025, transitioned into the de la Cruz team while retaining the same role and scope of responsibilities.

Clients: FirstBank, Flagship (Bella Group), Sunoco, Sprint, Boost Mobile

Digital Strategy & Media Planning
Viviré: Creative & Interactive Studio
2014–2019

  • Developed digital marketing strategies and managed media planning for clients in beauty, telecom, automotive, and CPG.
  • Executed and optimized digital advertising campaigns on Meta Ads, Google AdWords, and local media platforms.
  • Led creative production for digital materials, ensuring brand consistency and performance.

Clients: T-Mobile, L’Oréal Caribe, Flagship (Bella Group)

Social Media & Digital Strategy
Paradigm Associates
2013–2014

  • Managed paid social and search campaigns, including Google Ads and Meta Ads.
  • Oversaw client social media platforms: content creation, community management, and performance reporting.
  • Developed promotional campaigns and digital assets for entertainment and film distributor clients.
  • Designed and maintained websites and landing pages for internal and client projects.

Clients: Paramount Pictures, Movie Network, Sol Puerto Rico, St. Maarten Tourism Bureau

Awards

Bronze in Digital Marketing, FirstBank (SME Excellence in Marketing Awards, October 2023) | Bronze in Media Usage: Digital & Social Media, FirstBank (Cúspide, August 2023) | Bronze in Social Media: Data Usage, FirstBank (Cúspide, August 2023) | Bronze in Usage of Direct Marketing: Data Usage, FirstBank (Cúspide, August 2023) | Bronze in Data Driven Digital Media, FirstBank (SME Digital Forum, May 2023) | Bronze in Best in Social Media, T-Mobile (SME Digital Forum, April 2016) | Silver in Best Integrated Campaign Led by Digital, T-Mobile (SME Digital Forum, April 2016) | Silver in Best Promo Activation, T-Mobile (SME Digital Forum, March 2015)

Let’s Connect

Need help with a project?

I’m available to help you organize, execute, and measure your digital strategy.